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Spotify is beating out Apple for music subscribers-155 million globally, compared to Apple’s 60 million, as it reported in June 2019-and Spotify has openly criticized the company, claiming that it uses its ownership of the App Store to compete unfairly, which Apple denies. But the companies’ broader rivalry has intensified.

is on track to overtake Apple’s this year, according to research from eMarketer. Spotify’s podcast listenership in the U.S. Their rivalry has played out in other ways, too. Next, it will add one more feature to compete directly with Apple: Its own subscription service will be completely free to podcasters. It also acquired services that make podcast production easier, such as Anchor. (The “pod” in podcasting is taken from the iPod.) Spotify has made exclusive deals, too, snatching up well-known podcast producers like Gimlet Media and Bill Simmons’ the Ringer, as well as recent deals with Michelle and Barack Obama. Spotify, which moved into podcasting years ago, has taken lots of steps to edge out Apple, which previously had a stranglehold on podcasts via iTunes but was slow to monetize them.

In contrast, Apple will retain up to 30 percent of the cost of podcast subscriptions under its.

So called podcasters can set their own prices. Quoted from Yahoo, Sunday, unlike its rivals, Spotify will not charge fees or cut any membership. Apple, Spotify and the New Battle Over Who Wins Podcasting By Anne Steele A Wall Street Journal source reported that Spotify will unveil its own paid podcast system next week.